Print media is one of the oldest and basic forms of communication. The contribution of print media in providing information and transfer of knowledge is remarkable. Print media can be truly beautiful. It can be artistic, creative and engaging.
Print is eternal. Over the past couple of years, there has been many claims that print media is on its way out. Digital media is definitely on the rise, that’s true; but print media is still very much alive and well. When consumers save magazines, and page through them again and again, they’re reliving shared experiences repeatedly. Think about magazines that cover historic events, or feature a beloved celebrity. Readers will save those magazines, pass them around and share with friends who will read them again and again.
Connecting. Print media helps you establish a brand. 80 percent of traditional mail is opened whereas 80 percent of emails are disregarded. Digital advertising is great, but it has pros and cons just like anything else. One of those cons is that digital is incredibly easy to ignore.
Readers retain more information when reading print. Our brains are built to understand holding and reading something physical better than something digital. We can see the text in its entirety when we hold it in our hands. We can look at the pictures, feel the pages, and comprehend more information.
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